Article by Simmi P. Singh and Tia Goss Sawhney

Abstract:
This article predicts that savvy health insurance companies will use of predictive analytics in the individual health insurance market to better predict health care costs and to target and market accordingly, allowing them to sell a disproportionate amount of business and earn superior returns due to better alingment between premiums and costs. The article defines predictive analytics and describes some of the says predictive analytics is and can be used in the individual health insurance setting.

Published by:
This article was originally published in the January 2006 edition of Health Management Technology:

http://archive.healthmgttech.com/archives/0106/0106predictive.htm

It was republished many times thereafter.